The ketogenic diet is becoming extensively popular among the masses. As per a recent report, the global market of the ketogenic diet had accounted to USD 9,696.8 Mn back in 2018. It is already a big number which is expected to grow further at a CAGR of 5.5% during the period 2019 – 2027 (for which the forecast is applicable), and will be around USD 15,640.6 Mn by the year 2027.
If we talk about the market giant, it is North America that held the largest share in the global keto diet market. The rise of the keto diet market there is mainly because of the growing consumer awareness about the health issues because of weight gain, obesity, and related diseases. People living in the US and Canada are rapidly switching to a healthier lifestyle and go for the products that promise better health benefits.
Global Keto Diet Product Markets
Increasing awareness among the masses is paving the way for the keto diet market growth
A ketogenic diet reduces the appetite naturally that benefits consumers struggling to lose weight. The diet has proven to work efficiently against a number of health risks including Alzheimer’s, cancer, epilepsy, and diabetes. There are many nutritional benefits of following the keto diet that is playing a vital role in the growth of the keto diet market worldwide. The ketogenic diet is very effective in weight management, which is the main reason behind cardiovascular diseases in most of the developed countries that include the United States, France, Germany, Canada, and the United Kingdom. Therefore, the above-mentioned health benefits of the ketogenic diet are paving the way for the global keto diet market.
New Keto Product launches will add to the growth opportunities for the global keto diet market
These days, most of the food and beverages companies are inclined towards launching their products taking the ketogenic dieters into account. The rising popularity of the keto diet and its nutritional benefits have played a significant role for the growth and expansion of the diet globally.
The major companies are more focused towards more product launches related to the keto diet because of the increasing awareness among the masses about this diet. Many Hollywood celebrities have taken to social media to promote the use of the keto diet in daily life that has added to its popularity and growth around the globe.
The leading brands are also motivated by the previous keto product launches that witnessed a drastic increase in the global keto diet market in recent years. According to Google search, in the year 2018, it was the ketogenic diet plan that was among the most searched diets over the internet. Some of the most popular products that have been launched in the market are bone broth in keto-specific packaging, almond butter, medium-chain triglycerides oils, and nutritional beverages.
Product Type Insights
If we talk about the product type, there are many segments of the global keto diet market that include beverages, snacks, dairy, supplements, and others. Among all the product type segments, it was the snacks market that emerged as the leader in the global keto diet market. Moreover, the beverage segment has the fastest CAGR over the projected time period because of the wide range of keto beverages launched in the market.
Furthermore, there are a few water enhancers available for the people opting to follow a keto diet. Stur is among the most organic water enhancer products in the market which uses stevia flavours and organic juices. Apart from the natural sweeteners such as stevia, it also contains a negligible quantity of cane sugar as a sweetener. Other popular water enhancers that might be suitable for a keto diet are MiO liquid water enhancer, crystal light liquid, and Dasani Drops, to name a few.
Distribution Channel Insights
The global keto diet market according to distribution channel is segmented into convenience stores, speciality stores, hypermarket & supermarket, and others. Among these, the convenience stores segment acquired the largest market share in the global keto diet market. The keto diet products are available in all the convenience stores, and people in the developed or developing countries opt for buying these products from their nearest convenience stores. These stores are usually small in size and located in a limited area in comparison to hypermarkets & supermarkets. Furthermore, there are a lot of convenience stores in all the developed countries like United States, Canada, France, Mexico, Germany, and China among others which promote the sale of keto diet products through these stores.
The Remaining African And Middle East Keto Diet Market According To Distribution Channel
Many new partnerships and product developments were among the most adopted techniques in the global keto diet market. Some of the recent developments in the market are mentioned below:
2019: Love Good Fats introduced its wide range of keto snack products in more than 450 whole food retail shops in the USA. It helped the company in reaching a larger customer base.
2018: Ancient Nutrition in partnership with Natural Partners Fullscript introduced an online platform for selling its products available for medical practitioners.
2018: Ample Foods introduced a new, advanced ketogenic diet, labelled as Ample K meal shake.
GLOBAL KETO DIET MARKET SEGMENTATION
According to Product Type
According to Distribution Channel
- Convenience Stores
- Specialty Stores
- Hypermarket & Supermarket
According to Geography
Middle East and Africa (MEA)
- Saudi Arabia
- South Africa
- Rest of MEA
- South Korea
- Rest of Asia Pacific
- Rest of Europe
- Rest of South America (SAM)
- Ancient Nutrition
- Ample Foods
- Danone S.A
- Know Brainer Foods
- Keto And Company
- Love Good Fats
- Pruvit Ventures, Inc
- Perfect Keto
- Nestle S.A
- Zenwise Health